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"The Prescription for Entertainment Success!"
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| At FilmRx, our mission is to Recreate our World through the conscientious development of Intellectual Property (IP) into Quality Entertainment products, goods & services, so that it all works better for Everyone... Always! Where do we begin? When we wrote the first comprehensive proposal for the use of interactive multimedia in the development, production, marketing and merchandising of entertainment product for the American Film Producers Association (AFPA) back in 1987, there were few in the world who understood the concept, much less the enormous future for its application. Our original idea was to tie available 'user friendly', but traditionally 'non-integrated,' sectors of the mass communications industries (namely, television, telephone and computer) together in a simple cooperative configuration. This would provide consumers a certain 'leverage' stemming from their universal interest in film and TV and extending to products, goods and services related to the content of their intellectual properties. Our proprietary methodology is The FilmRx Systemsm for gathering a significant data base of consumer related information made it possible to attach major promotional opportunities that resonated with the general public. This was the basis for the American Film Producers Association (AFPA) plan from which the modern business model for all Internet Service Providers (ISP) was born. And then... By the following year (Spring, 1988), the budding conversation called "Internet commerce" had grown into a low hum, mostly promoted by the 'techies' and 'digerati', all of whom seemed to grasp the magnitude of the commercial possibilities with dire interest. Since then, it has become a dominant force in the development of new commerce. This may have occurred with or without our input, but the fact is, we were there first. Before MIT, before Silicon Valley, FilmRx Partners mapped the course. Over the past two decades, the concept has grown into a Trillion-dollar generator for global business. It now encompasses all aspects of the World's economy. Our initiative may be seen in the development campaigns for virtually every major industry, but nowhere more than in the entertainment business. We have measurably influenced the "major" studios, major 'minis', every producer and creative talent currently contributing to this culture. While we are satisfied with the way our efforts have altered the commercial landscape (entertainment commerce has quintupled over the past 20 years), we still have a long way to go. What's next? While our primary interest is the development, production, marketing and merchandising of quality entertainment products, our pure intention is that they positively impact important issues in an entertaining way. However, as a major consultant to "content providers and developers", our purpose is to assist them in the creation and delivery of their movies and other entertainment products to an enthusiastic and eagerly awaiting audience . By designing, the open architecture using interactive multimedia, we provide the People with a new value in the equation. In fact, audience input becomes essential in the success formula . Since the earliest days of our first incarnation (The Filmax Corporation of New York) until the present, we have remained well ahead of the curve. There are many who can and will testify to the validity of our claims. There are myriad witnesses to the profitability generated by our fundamental processes and methods. We have used these proprietary tools (SDP and VIMM Reports) to explore and exploit previously unseen commercial opportunities to their fullest. They are also being used by countless others in the new media paradigm. The entire entertainment world has seen the validity of our work and the viability of our programs to improve their standing with the general public in the Global marketplace. From the Internet, to your local movie house, to your home TV, PC, Ipod, PDA or other player, our impact is being experienced every day. And Tomorrow... Stay tuned. We have only just begun to explore the possibilities. We thank you for your interest, invite you to join us and look forward to creating... The Future of Entertainment, together! Come back and see us, soon! Or stick around and learn About US! |
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