|"Welcome to our official website!"
|At FilmRx, our mission is to Recreate our World through the conscientious development
of Intellectual Property (IP) into Quality Entertainment products, goods & services, so
that it all works better for Everyone... Always!
Where do we begin?
When we wrote the first comprehensive proposal for the use of interactive multimedia
in the development, production, marketing and merchandising of entertainment
product for the American Film Producers Association (AFPA) back in 1987, there
were few in the world who understood the concept, much less the enormous future for
Our original idea was to tie available 'user friendly', but traditionally 'non-integrated,'
sectors of the mass communications industries (namely, television, telephone and
computer) together in a simple cooperative configuration. This would provide
consumers a certain 'leverage' stemming from their universal interest in film and TV
and extending to products, goods and services related to the content of their
Our proprietary methodology is The FilmRx Systemsm for gathering a significant
data base of consumer related information made it possible to attach major
promotional opportunities that resonated with the general public. This was the basis
for the American Film Producers Association (AFPA) plan from which the modern
business model for all Internet Service Providers (ISP) was born.
By the following year (Spring, 1988), the budding conversation called "Internet
commerce" had grown into a low hum, mostly promoted by the 'techies' and
'digerati', all of whom seemed to grasp the magnitude of the commercial possibilities
with dire interest. Since then, it has become a dominant force in the development of
new commerce. This may have occurred with or without our input, but the fact is, we
were there first. Before MIT, before Silicon Valley,
FilmRx Partners mapped the course.
Over the past two decades, the concept has grown into a Trillion-dollar generator for
global business. It now encompasses all aspects of the World's economy. Our
initiative may be seen in the development campaigns for virtually every major
industry, but nowhere more than in the entertainment business. We have measurably
influenced the "major" studios, major 'minis', every producer and creative talent
currently contributing to this culture. While we are satisfied with the way our efforts
have altered the commercial landscape (entertainment commerce has quintupled over
the past 20 years), we still have a long way to go.
While our primary interest is the development, production, marketing and
merchandising of quality entertainment products, our pure intention is that they
positively impact important issues in an entertaining way. However, as a major
consultant to "content providers and developers", our purpose is to assist them in the
creation and delivery of their movies and other entertainment products to an
enthusiastic and eagerly awaiting audience . By designing, the open architecture using
interactive multimedia, we provide the People with a new value in the equation. In
fact, audience input becomes essential in the success formula .
Since the earliest days of our first incarnation (The Filmax Corporation of New York)
until the present, we have remained well ahead of the curve. There are many who can
and will testify to the validity of our claims. There are myriad witnesses to the
profitability generated by our fundamental processes and methods. We have used
these proprietary tools (SDP and VIMM Reports) to explore and exploit previously
unseen commercial opportunities to their fullest.
They are also being used by countless others in the new media paradigm. The entire
entertainment world has seen the validity of our work and the viability of our
programs to improve their standing with the general public in the Global marketplace.
From the Internet, to your local movie house, to your home TV, PC, Ipod, PDA or
other player, our impact is being experienced every day.
Stay tuned. We have only just begun to explore the possibilities.
We thank you for your interest, invite you to join us and look forward to creating...
The Future of Entertainment, together!
Come back and see us, soon!
Or stick around and learn About US!