Film-RxSystem2

The Film-Rx System...

"The Prescription for Entertainment Success!"

PHASE 1

Future Impact Leveraged Marketing (F.I.L.M.)

The Film-Rx "T eam" has created a highly effective, proprietary process for
exposing and exploiting key marketing elements ("Impactors") contained in the
content of every Intellectual Property (IP). By identifying and analyzing key
impactors, we can determine the commercial viability of any script, book or story.

Producers! Ask about our Free preliminary evaluation for your project!

The information and marketing opportunities revealed by this process empower
and enable producers to establish a primary point of engagement for advanced
development of their marketing base. The information is collated and compiled
into a Script Development Profile (SDP). Drawn from an analytical "grid" that
cross-references over 200 variables, compiled from broad-based consumer
interest data over the past three decades, this profile will expose a clear view of
the potential market for any film, book, play or other Intellectual property.

Our market specific F.I.L.M.* research has been more than 35 years in
compilation and interpretation. It objectively evaluates market bound product
from consumer specific criteria. These are applied to leverage the greatest
development, marketing and merchandising opportunities for any project,
providing a revenue boost by generating significant 'pre-release' income.

Vertically Integrated Marketing and Merchandising (VIMM)

Subsequent to the completion of the profile, a comprehensive developmental
marketing plan is presented for producers to review for possible implementation.
From information generated for the Profile, marketing and merchandising
'programs' and surveys are designed and produced.

Based on the interests and concerns (both creative and commercial) of the
producers, these programs and surveys present unique opportunities for public
participation and interaction in the process of development and production.
Film-Rx can also manage this new relationship that is intended to establish major
CASH FLOW and project specific MARKETING INFORMATION for the Producer(s).

NOTE: While the profile may suggest a vision of the most viable commercial
development of the project from a consumer standpoint, it is in no way intended to
control, dominate or manipulate the producer's creative process.

Our surveys and programs are integral to supporting the intentions of the
creators and producers. The subsequent use and implementation are entirely
subject to their approval at every step along the way to success. Film-Rx's
purpose is to build the market and enhance each project's sources of revenue
and information vital to 'narrow casting' and highly leveraged, 'platformed,'
distribution, marketing and merchandising.

The marketing information and projections will also provide significant leverage
for negotiating and securing a more cost effective PRINTS & ADVERTISING
(P&A) CAMPAIGN and a STRONGER NEGOTIATING POSITION FOR ANCILLARY
MARKETING REVENUES WITH FOREIGN DISTRIBUTORS.

PHASE 2:

Interactive Multimedia Programming (IMP)

Interaction, the new open architecture

THE Cable TV & Internet Programs

THE CALL: Interactive

Deepening consumer involvement will lead to the following:

*        increased leverage in P&A negotiations

*        more attractive product placement potential

*        "hard number" support for obtaining additional funding (if required).

PRODUCER QUALIFICATIONS

The requirements for Producer(s) participation are:

*        The Production must be completely funded (below the line). There must be
sufficient cash to cover the Film-Rx deposit requirements.

*        There is a first draft script (complete) made immediately available to Film-Rx.

*        There must be certain 'above the line' attachments or financing agreements
in place (producer, writer, director, talent), lines of credit, bank accounts, studio
or distributor funding letters in place, that allow the use of their name and image
in developing a plan.

(OPTIONAL) In most cases distribution guarantees and P&A are not required, but
they are a plus, provided the producers have retained their right to managing
their own marketing and merchandising.

PROGRAM COST

The cost of Phase 1 (SDP) is One Percent (1%) of the projected 'below-the-line'
budget of the project development budget (minimum $10k). A Ten Percent (10%)
deposit (min. $1,000.00) is required to initiate this phase. It will take thirty (30)
days to prepare a complete Script Development Profile. The balance of payment
is due upon submission of the SDP and VIMM Plan.

The cost of Phase 2 is equal to Five Percent (5%) of the Total Adjusted Budget
(TAB) of the entire project. The TAB includes the 'Above' and 'Below-the-Line'
expenses for production. Once a vetted budget has been approved and the
capital committed to the production. All costs for the Phase 2 operations would
come from these fees. They may include the total cost of programming for Cable,
the Internet and marketing & merchandising. Any additional costs are subject to
additional negotiation.
[i.e. a project with a TAB of $5,000,000.00 carries a cost of $250,000.00].

A Ten Percent (10%) deposit is required prior to initiating Phase 2 operations (not
less than $10,000.00).

FILM-RX RETURN ON INVESTMENT (ROI)

Film-Rx receives for its investment and services, a percentage (5%) of all
'prerelease' revenue received from the programs and processes initiated and
managed by Film-Rx, as well as from the subsequent sale of the programming
and bulk merchandising rights.

Film-Rx PRODUCER'S WARRANTY

Film-Rx warrants to Producers that:

Within seven to ten (7-10) days of contract closure and payment of deposit, they
will submit a complete Script Development Profile (SDP) that will offer a clearly
visible and viable way for producers to significantly reduce their cost of
development and production, and expose the optimum marketing and
merchandising opportunities for their project.

Furthermore, Film-Rx will provide a viable and affordable developmental plan,
designed to generate significant 'pre-release' revenue from the marketing and
merchandising of their project during that same period (30 days) or we will return
all fees paid by the Producer for Film-Rx services, less hard costs.
(Not to exceed 20% of total fees paid).

Contact us here!